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More Consumers Feel Comfortable with Banking Online

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August 7, 2003

Barry Leeds & Associates reports that US consumers' confidence in online banking has grown over the past few years -- from 49% telling the research firm in 2000 that they believe Net banking transactions are safe and secure, to 70% saying the same this year.

Barry Leeds & Associates reports that US consumers' confidence in online banking has grown over the past few years -- from 49% telling the research firm in 2000 that they believe Net banking transactions are safe and secure, to 70% saying the same this year.

Barry Leeds surveyed 846 US consumers in June 2003 and also determined that 47% currently think that Internet banking transactions are more secure than telephone banking transactions. However, this number rises only slightly over the past two years, from 41% in 2001.

Forrester Research estimates that by the end of this year, 35% of online households in the US will be banking online, rising from 27% in 2001. Forrester estimates that 64% of households in the US will be online by the end of this year.

Forrester Research estimates that by the end of this year, 35% of online households in the US will be banking online, rising from 27% in 2001. Forrester estimates that 64% of households in the US will be online by the end of this year.

Source: eMarketer.com


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