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Amazon sues 11 online marketers for spoofing

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August 27, 2003 Inc. said yesterday it sued 11 online marketers for allegedly disguising e-mails to appear as if they were sent to consumers by the Web retailer.

Amazon, the Internet's No. 1 retailer, is cracking down on e-mail "spoofing" of its name, a marketing ploy used to sell goods and services to customers.

"As a deterrent to others, the suits also seek millions of dollars in punitive damages," Amazon said.

The lawsuits were filed yesterday and Monday in seven U.S. federal district courts and in the Ontario Superior Court of Justice in Canada, Amazon said.

While spoofing has long plagued Internet brands such as Amazon, Yahoo Inc. and eBay Inc., it is spreading fast due to the explosive growth in spam, or unsolicited e- mail.

Amazon also said it was involved in pressing civil fraud charges against, which settled with Amazon for an undisclosed sum. A spokesman was not immediately available for comment.

Source: NY Post

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